Last night, the denizens of marketing donned their finest robes and descended on the Langham for a night of heavy drinking, trophy collecting and not paying attention to MC Te Radar. And while the story didn't necessarily end as a fairytale for everyone, the pictures indicate that all those in attendance had a blast. Here's a gallery of some of the moments captured during the evening.
Marketing, advertising & media intelligence
Brands are just coming of age in the new collaborative economy. Like any teenager though, a lot of their actions at the moment are a bit awkward. Most of us learnt at some point that joining in on an existing conversation is much easier than starting your own by shouting until you get someone to pay attention. But to join in and be heard means being relevant and on code, and of course the ‘on code’ bit is what brands need to work out because it is constantly changing.