Last night, the denizens of marketing donned their finest robes and descended on the Langham for a night of heavy drinking, trophy collecting and not paying attention to MC Te Radar. And while the story didn't necessarily end as a fairytale for everyone, the pictures indicate that all those in attendance had a blast. Here's a gallery of some of the moments captured during the evening.
Marketing, advertising & media intelligence
Earlier this month, a young Auckland professional made headlines for using Facebook to try and land his dream job. Edward McKnight used ads on the social media site to target ASB staff as a way of applying for the role of youth and innovation sponsorship manager at the bank. And while McKnight has yet to be offered a job at ASB, it’s a sign that the traditional recruitment process of sending in a CV and crossing your fingers may be in for a shake-up. Hoping to do just that is the new recruitment platform PreviewMe. Set to have its beta version go live early next month, the website hopes to reduce the pain points of both candidates and employers by introducing video to the recruitment process.