TVNZ commercial director Jeremy O'Brien is set to join Air New Zealand after an 11-year stint with the state broadcaster.
He will stay with TVNZ until September, at which point he will take on the role of regional general manager of direct and market development at Air New Zealand.
StopPress understands the announcement of O'Brien's departure was made internally at TVNZ earlier today.
O'Brien started with TVNZ in April 2005 and has had a number of senior roles across marketing and sales, working his way up to the position of commercial director.
During his time at TVNZ, he has overseen a period of massive transformation as the state broadcaster shifted its strategy to retain relevance in the digital age.
TVNZ is yet to announce a replacement for O'Brien.