TVCs of the Week: 8 July

  • TVC of the Week
  • July 8, 2014
  • StopPress Team
TVCs of the Week: 8 July

Who it's for: Electricity Authority by Y&R NZ and Robber's Dog

Why we like it: serving as a reminder of what we sometimes have to endure to earn a few shiny coins, Y&R NZ's first campaign for the Electricity Authority equates monetary value to the time spent in the workplace. Add to this the demonic stare of a pig-squeezing child and the spot certainly does enough to terrify viewers into switching energy companies.    

Who it's for: Sky TV by DDB and The Sweet Shop

Why we like it: while there will always be something slightly disconcerting about an event that celebrates decades of hegemonic rule, this spot certainly taps into the competitive spirit that lies within the various sports on show.


Who it's for: Steinlager by DDB and Robber's Dog 

Why we like it: Steinlager serves up the Kiwi equivalent of the Red Bull Stratos campaign in this beautifully shot spot, which features free-diver William Trubridge entering an underwater abyss somewhere off the coast of the Bahamas. With a series of narrators sharing their doubts in the backdrop, Trubridge defies their logic, reason and rationality with every stroke that takes him a little deeper.     


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'A real range across the board': MediaWorks launches new lifestyle channel ThreeLife

  • Media
  • February 16, 2018
  • Georgina Harris
'A real range across the board': MediaWorks launches new lifestyle channel ThreeLife

Following MediaWorks’ media event yesterday, the company has announced a few changes for 2018; including a new lifestyle channel ThreeLife, a new corporate brand identity, a shuffling of radio presenters and the return of familiar shows. StopPress talks with chief content officer Andrew Szusterman and head of programming and acquisitions Ben Quinn about the new channel, why we're seeing another season of Married at First Sight New Zealand, and the consistency in what they do.

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