TVCs of the Week: 8 April

  • TVC of the Week
  • April 8, 2014
  • Ben Fahy
TVCs of the Week: 8 April

Who's it for: Mitsubishi by Clemenger BBDO and Curious 

Why we like it: The Welly gang have been nailing New Zealandness recently. And they've done it again with this simple and entertaining spot for Mitsubishi's new plug-in hybrid. Nice pav. And always good to see locally-made car ads.  

Who's it for: Vero by Big and Finch

Why we like it: There's not much love for insurance companies, especially given the goings-on in Christchurch. But insurance does serve an important function in life and in business and this nicely shot spot connects the dots—and there are no bull puns in sight. 

Who's it for: Subaru by Barnes, Catmur & Friends and Flux

Why we like it: It's a simple retail ad with a man in a white coat, but unlike most simple retail ads with a man in a white coat, it features an aggressive voiceover. 

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Gray Matters: A time for giving, the grey dollar, reputation, digital advertising, young people and Facebook, and wasted ad spend

  • Voices
  • December 13, 2018
  • StopPress Team
Gray Matters: A time for giving, the grey dollar, reputation, digital advertising, young people and Facebook, and wasted ad spend

Graham Medcalf takes a look at the week that was, covering gift giving, 50+ Christmas spending, the tech giants’ share of digital advertising dollars, the move away from Facebook, and extravagant spend increasing credibility.

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