Who's it for: Mitsubishi by Clemenger BBDO and Curious
Why we like it: The Welly gang have been nailing New Zealandness recently. And they've done it again with this simple and entertaining spot for Mitsubishi's new plug-in hybrid. Nice pav. And always good to see locally-made car ads.
Who's it for: Vero by Big and Finch
Why we like it: There's not much love for insurance companies, especially given the goings-on in Christchurch. But insurance does serve an important function in life and in business and this nicely shot spot connects the dots—and there are no bull puns in sight.
Who's it for: Subaru by Barnes, Catmur & Friends and Flux
Why we like it: It's a simple retail ad with a man in a white coat, but unlike most simple retail ads with a man in a white coat, it features an aggressive voiceover.