TVCs of the Week: 5 November

  • TVC of the Week
  • November 5, 2013
  • Ben Fahy
TVCs of the Week: 5 November

Who's it for: Bell Tea by TBWA\ and Assembly

Why we like it: It didn't fare too well in the comments section, but when the industry dislikes an ad, that often tends to mean normal humans will love it. And, as evidenced by the success of Tasti's recent campaign, Kiwis still love them a bit of nostalgia. 

Who's it for: Hallenstein Brothers by Lachlan McPherson & Friends

Why we like it: Trying to convince the young'uns that a recycled suit is cool is a tough ask, but they've done a pretty good job of it. 

Who's it for: Kiwirail Scenic by Clemenger BBDO 

Why we like it: Its freight division has tried to portray a more modern image with its latest campaign. But, with beautiful shots of New Zealand, opera and some very relaxed looking passengers, the Scenic division seems to be trying to do the opposite by capturing the romance of rail travel. 

Who's it for: Lotto Triple Dip by DDB and Finch

Why we like it: Who needs a Maserati when you can spend your winnings on a pimped out chilly bin this summer? 

Who's it for: Axis Awards by Clemenger BBDO and DraftFCB

Why we like it: Not even close to a TVC, but it's good to see the friendly rivalries and various industry in-jokes spill out into the public domain in video format. 

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Radio survey: More FM boasts biggest growth again, Magic waves its wand to listeners and Coast enjoys success
news

Radio survey: More FM boasts biggest growth again, Magic waves its wand to listeners and Coast enjoys success

Another round of radio results brings with it the news that New Zealand radio is a steady business. Commercial radio has retained its 3.4 million New Zealanders (10+) tuning in each week, giving both MediaWorks and NZME reason to celebration. We break down the results to see how More FM, Magic and Coast had standout performances, while The Breeze and Mai lost some footing.

Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2018 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit