Why we like it: Comparative advertising is fairly rare in New Zealand, but when done well it's usually effective. And with some trademark Paul Ego cheek and a star turn from the little girl, Stickman makes a successful foray into the real world and gives Countdown a slap.
Why we like it: It's obviously pretty hard to like this given the subject matter, but the campaign is bloody powerful and will surely lead to more smoke alarms to being installed (check out the behind the scenes here).
With the digital revolution upon us changing the way we work, live and play, the employment outlook for digital professionals is bright. The 2017 Digital Remuneration Report breaks down the incomes of different roles within the industry in Aotearoa, as well as how we fare against our Australian counterparts.