TVCs of the Week: 5 August

  • TVC of the Week
  • August 5, 2014
  • StopPress Team
TVCs of the Week: 5 August

Who's it for: V by Colenso BBDO

Why we like it: A nice example of the power of pressurised creativity—and of using paid media as an invitation to get fans involved in a brand's advertising. 

Who's it for: Air New Zealand by Diaries Downunder

Why we like it: Not quite as classy as the last alpine effort, but it's still a good—and slightly surprising—mash-up of ski and apres-ski. 

Who's it for: Caltex by Leo Burnett Sydney and The Sweet Shop

Why we like it: For better or worse, oil keeps the world running. And Kiwi director Noah Marshall shows that in an Australian context. 

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A new identity: The rebranding of Invercargill

  • Brand
  • September 25, 2017
  • Elly Strang
A new identity: The rebranding of Invercargill

Invercargill is well known for its wide 'Parisian' boulevards, infamous mayor, the world’s Southern-most McDonalds (we think), an abundance of oysters and cheese rolls, as well as the highest incidence of R-rolling in the country. However, the city hasn't ever established a lasting brand identity, and locals decided the time had come to figure out what the town stood for. Designer Tim Christie talks us through the Invercargill brand’s new “stoic” look and feel.

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