Who's it for: V by Colenso BBDO
Why we like it: A nice example of the power of pressurised creativity—and of using paid media as an invitation to get fans involved in a brand's advertising.
Who's it for: Air New Zealand by Diaries Downunder
Why we like it: Not quite as classy as the last alpine effort, but it's still a good—and slightly surprising—mash-up of ski and apres-ski.
Who's it for: Caltex by Leo Burnett Sydney and The Sweet Shop
Why we like it: For better or worse, oil keeps the world running. And Kiwi director Noah Marshall shows that in an Australian context.