TVCs of the Week: 4 June

  • TVC of the Week
  • June 4, 2013
  • Ben Fahy
TVCs of the Week: 4 June

Who's it for: Fisher & Paykel by Colenso BBDO and Finch

Why we like it: Reminiscent of Wieden + Kennedy's fantastic Lurpak ads, this spot focuses on the psychology of the dining table, which is much more interesting than a rational list of product features. And anyone who enjoys cooking—or eating—should be able to relate. 

Who's it for: TradeMe Jobs by JWT and Capital City Films

Why we like it: The first-ever brand campaign for TradeMe Jobs aims to cement its spot at the top of the job site pile. And it's doing that with an on-going campaign showing how your name (or your attire) doesn't necessarily dictate your fate anymore. 


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Radio survey: More FM boasts biggest growth again, Magic waves its wand to listeners and Coast enjoys success

Radio survey: More FM boasts biggest growth again, Magic waves its wand to listeners and Coast enjoys success

Another round of radio results brings with it the news that New Zealand radio is a steady business. Commercial radio has retained its 3.4 million New Zealanders (10+) tuning in each week, giving both MediaWorks and NZME reason to celebration. We break down the results to see how More FM, Magic and Coast had standout performances, while The Breeze and Mai lost some footing.

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