TVCs of the Week: 4 June

  • TVC of the Week
  • June 4, 2013
  • Ben Fahy
TVCs of the Week: 4 June

Who's it for: Fisher & Paykel by Colenso BBDO and Finch

Why we like it: Reminiscent of Wieden + Kennedy's fantastic Lurpak ads, this spot focuses on the psychology of the dining table, which is much more interesting than a rational list of product features. And anyone who enjoys cooking—or eating—should be able to relate. 

Who's it for: TradeMe Jobs by JWT and Capital City Films

Why we like it: The first-ever brand campaign for TradeMe Jobs aims to cement its spot at the top of the job site pile. And it's doing that with an on-going campaign showing how your name (or your attire) doesn't necessarily dictate your fate anymore. 

 

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