Who's it for: The YWCA by DDB and Thick as Thieves
Why we like it: Whatever Carefree can do with 'vagina', YWCA can do with 'penis'. A nice way to dramatise the absurdity of the gender pay gap. And an impressive 'uneven' website too.
http://www.youtube.com/watch?v=T--voxTjxesWho's it for: Igloo by Sugar&Partners and Assembly
Why we like it: Nothing too risky here to launch the long-awaited new joint venture between TVNZ and Sky, but it's nicely shot, nicely animated and explains the offer in a simple way.
Who's it for: 2degrees by TBWA\
Why we like it: Rhys Darby may be losing some of his comedic lustre (and he probably hasn't helped himself with his column in the Herald), but he still hits the mark for 2degrees (extra points for taking the caravan that features in the ad to malls around the nation and providing passersby with 2degrees-branded cola and ‘Summer Smart’ ice blocks).
Who's it for: Telecom by Saatchi & Saatchi and Robber's Dog
Why we like it: Tommy and Boris have been solid—and, judging by Colmar Brunton's most popular ads list, very well-liked—new mascots for Telecom this year. And this Christmas spot continues what's been a consistently good campaign. Nice surreptitious sideways glance at 'Santa' at the end too.