TVCs of the Week: 30 July

  • TVC of the Week
  • July 30, 2013
  • Ben Fahy
TVCs of the Week: 30 July

Who's it for: Audi by bcg2, Lee Howell and Simon Waterhouse

Why we like it: A very rare local production from the German automotive giant. And while the bespoke Greg Johnson song doesn't float our boat, you can't really go wrong with a combination of beautiful machines and beautiful scenery (although the Aussies take the best 'Land of Quattro' campaign prize with hacked quad-copters and a design-your-own TVC). 

Who's it for: Warehouse Stationery by .99

Why we like it: It's a tough gig trying to make stationery and office products exciting. But with the help of some purty colours and a bit of stop-motion, .99 has done a pretty good job of it. 

Who's it for: Sony by Havas Worldwide and Finch

Why we like it: Shot by Kiwi Nic Finlayson for Sony's new 4K TVs in Australia, this ad perfectly captures the joy of the new. 

Who's it for: franco-Vietnamese Hospital by Phibious and The Sweet Shop 

Why we like it: Based around the real story of Dr Dai and featuring a voiceover from a woman who had her life saved at the hospital, this heart-string tugger of an ad that was shot by one half of the Mark & Louis duo, Mark Albiston, shows that 'behind every hero are a thousand other heroes whose quiet contributions help make life-saving change possible'. 

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Radio survey: More FM boasts biggest growth again, Magic waves its wand to listeners and Coast enjoys success

Radio survey: More FM boasts biggest growth again, Magic waves its wand to listeners and Coast enjoys success

Another round of radio results brings with it the news that New Zealand radio is a steady business. Commercial radio has retained its 3.4 million New Zealanders (10+) tuning in each week, giving both MediaWorks and NZME reason to celebration. We break down the results to see how More FM, Magic and Coast had standout performances, while The Breeze and Mai lost some footing.

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