http://www.youtube.com/watch?v=Hx0UJopmQrIWho's it for: Silver Fern Farms by Colenso BBDO and Capital City Films
Why we like it: New Zealand has a rich heritage when it comes to rural vs. urban in advertising. And this continuation of the quintessential Kiwi man of the land educating Silver Fern Farm meat eaters about the quality flesh it sells is a good addition to the pantheon.
http://www.youtube.com/watch?v=Ui9a8MtjspcWho's it for: Phoenix by Assignment Group and Waitemata Films.
Why we like it: It's not destined for TV, and it does deal with the low-hanging fruit, so to speak, of manly-looking female shotputters, but it's also pretty funny.