TVCs of the Week: 3 November

  • TVC of the week
  • November 3, 2015
TVCs of the Week: 3 November

Who's it for: Contact Energy by JWT  

Why we like it: While this is an interactive pre-roll rather than a traditional TVC, the Halloween-themed spot provides a nice continuation of the brand's current campaign, which features a pair of unseen kids speaking from behind a sofa. The spot also illustrates why it's worthwhile to shoot for the channel rather than simply re-publishing a TVC online and hoping that it gets traction.         

Who's it for: Parkinson's New Zealand by FCB 

Why we like it: This is a great example of how a simple idea well executed can deliver a strong message to the viewer. The spot was conceptualised by FCB’s young creative team Lennie Galloway and Thomas Gledhill—and if this chilling piece of creative is a precursor of what's to come, then we can certainly look forward to more great work from the pair in the future.      

Who's it for: Craigs Investment Partners by Rainger & Rolfe

Why we like it: Investment advertising isn't renowned as the most creative around, so it's encouraging to see Rainger & Rolfe take a less conventional route by comparing Craigs Investment's offering to having a custom surfboard shaped. And while the spot still sells pretty hard in some parts, looking at scenes of rolling waves and a shaper plying his trade is always going to be more appealing and impactful than the usual investment approach of having a stereotypical suit talk about business    

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Survivor New Zealand ups the ante for season two campaign

  • Advertisement
  • April 20, 2018
  • StopPress Team
Survivor New Zealand ups the ante for season two campaign

‘There is a Survivor in all of us’ according to TVNZ’s latest campaign for the second season of Survivor New Zealand, which will start on Sunday at 7pm. And after whispers the show may not return after the first season struggled to retain its audience, the new season has been rejigged and is filled with comical controversy.

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