Why we like it: Sky got serious there for a while with its cinematic 'Come with Us' campaign, but it's back to its old comical ways with this spot for Multiroom that shows why you need to be careful what you wish for.
Who's it for: McDonald's by DDB Sydney
Why we like it: McDonald's is obviously popular, but, like the biggest players in any industry, it's also become the hated incumbent. So good on the huge corporate behemoth for being honest* and trying to destroy a few myths.
Who's it for: Torpedo 7 by Bettle and Tim Pierce
Why we like it: A fair bit of earnest, purple prose, but there's some cool shots in the ad that, all going to plan, might help inspire Kiwis to get amongst it (and buy some more gear).
While the industry focus is often placed on flashy bits happening on the surface, Contact Energy chief customer officer Vena Crawley says it's often the hard graft beneath the surface that makes the difference.