TVCs of the Week: 29 September

  • TVC of the week
  • September 29, 2015
  • StopPress Team
TVCs of the Week: 29 September

Everybody loves a message from grandpa...

Posted by Vodafone New Zealand on Tuesday, 22 September 2015

Who's it for: Vodafone by FCB and Robber's Dog

Why we like it: Having created quite a lot of traction with the Piggy-Sue campaign, Vodafone builds on its 'life's better together' positioning with an endearing story about grandfather and his grandson playing a game of chess via mobile phone. As has been the case in Vodafone's recent advertising, the latest spot again points out how digital technology serves as an enabler, keeping people connected regardless of the distance that separates them.

Full time wrap up. The other AB*s clean up in a messy encounter.

Posted by Whittaker's Chocolate Lovers on Thursday, 24 September 2015

Who's it for: Whittaker's by Assignment Group and Projuice

Why we like it: While not a TVC, this innovative video project brings Whittaker's sponsorship to life while simultaneously providing topical content associated with each of the games shortly after they air live. Chris Bleackley, one of the creatives that worked on the project, said that an All Blacks sponsorship should be more than just painting something black, and this campaign certainly extends well beyond that.        

Who's it for: Pak 'n Save by FCB

Why we like it: Always a hit here at StopPress, Stickman returns to the TVCs of the Week again, this time doing his utmost to woo a sticklady named Donna, who stealthily makes a getaway when propositioned by Paul Ego's alter ego. This spot also gets bonus points for continuing the long-running tradition of comparative advertising that has come to typify the retail industry.       

Who's it for: BNZ by Colenso BBDO

Why we like it: Last year, BNZ shredded millions of dollars of cash to show Kiwis how much unnecessary interest they were paying to their mortgages and how this could be avoided by simply adjusting the payment strategy. And the bank is continuing this narrative with a new clip that tells the slightly depressing story of an elderly courier driver bouncing from task to task as he continues trying to earn enough to pay back what he owes to the bank.    

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

The Last Post: Luck and Insecurity

  • Advertising
  • December 15, 2017
  • Damien Venuto
The Last Post: Luck and Insecurity

At the end of another year, outgoing NZ Marketing and StopPress editor Damien Venuto finds that a bit of serendipity always helps to keep us ahead of self-doubt.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit