TVCs of the Week: 29 October

  • TVC
  • October 29, 2013
  • Ben Fahy
TVCs of the Week: 29 October

Who's it for: Fresh Up by Colenso BBDO and Plaza

Why we like: The 'Thirst is Creepy' campaign was a shift away from Fresh Up's heartland of ridiculous, immensely powerful refreshment. But now it's back doing what it does best, with the 'big, blokey, unapologetic thirst quencher' creating some unintended consequences.  

Who's it for: The Warehouse by DDB and Sunday Punch

Why we like it: What better way to show the naysayers the quality brands The Warehouse now stocks after its recent overhaul than by showing some of those naysayers running around the store trying to win them. 

Who's it for: NZ Police by M&C Saatchi and Krafthaus Films

Why we like it: As evidenced by M&C Saatchi's Effies haul, these ads are doing the business when it comes to police recruitment. And the personal stories are still pretty powerful. 

Who's it for: Lydia Ko/NZ Golf by Augusto

Why we like it: Part public announcement to officially launch Ko's professional career, part promotional campaign aiming to drum up golf membership, and all class. 

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Changing faces of women in advertising

  • Voices
  • September 19, 2018
  • Georgia Middleton
Changing faces of women in advertising

It’s 2018. That’s 125 years since women in New Zealand have been recognised as equals in the eyes of democracy. But what’s the story of equality in advertising? It doesn’t take much research to find articles about the changing faces of women in advertising – and yes, things are changing. But the casual sexism, the call-outs and the cover-ups have sparked a different kind of debate. Is misogynistic advertising a thing of the past, or do seeds of it still exist? To answer that, I’ve looked at different portrayals of women to see how things were then…and now.

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