Who's it for: Fresh Up by Colenso BBDO and Plaza
Why we like: The 'Thirst is Creepy' campaign was a shift away from Fresh Up's heartland of ridiculous, immensely powerful refreshment. But now it's back doing what it does best, with the 'big, blokey, unapologetic thirst quencher' creating some unintended consequences.
Who's it for: The Warehouse by DDB and Sunday Punch
Why we like it: What better way to show the naysayers the quality brands The Warehouse now stocks after its recent overhaul than by showing some of those naysayers running around the store trying to win them.
Who's it for: NZ Police by M&C Saatchi and Krafthaus Films
Why we like it: As evidenced by M&C Saatchi's Effies haul, these ads are doing the business when it comes to police recruitment. And the personal stories are still pretty powerful.
Who's it for: Lydia Ko/NZ Golf by Augusto
Why we like it: Part public announcement to officially launch Ko's professional career, part promotional campaign aiming to drum up golf membership, and all class.