TVCs of the Week: 29 October

  • TVC
  • October 29, 2013
  • Ben Fahy
TVCs of the Week: 29 October

Who's it for: Fresh Up by Colenso BBDO and Plaza

Why we like: The 'Thirst is Creepy' campaign was a shift away from Fresh Up's heartland of ridiculous, immensely powerful refreshment. But now it's back doing what it does best, with the 'big, blokey, unapologetic thirst quencher' creating some unintended consequences.  

Who's it for: The Warehouse by DDB and Sunday Punch

Why we like it: What better way to show the naysayers the quality brands The Warehouse now stocks after its recent overhaul than by showing some of those naysayers running around the store trying to win them. 

Who's it for: NZ Police by M&C Saatchi and Krafthaus Films

Why we like it: As evidenced by M&C Saatchi's Effies haul, these ads are doing the business when it comes to police recruitment. And the personal stories are still pretty powerful. 

Who's it for: Lydia Ko/NZ Golf by Augusto

Why we like it: Part public announcement to officially launch Ko's professional career, part promotional campaign aiming to drum up golf membership, and all class. 

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Year in Review: Paul Millward, DB Breweries

  • Year in Review
  • December 19, 2018
  • Paul Millward
Year in Review: Paul Millward, DB Breweries

Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here's what Paul Millward, sales director at DB Breweries, has to say.

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