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TVCs of the Week: 29 April

  • TVC of the Week
  • April 29, 2014
  • Ben Fahy
TVCs of the Week: 29 April

Who's it for: World Vision by Sugar & Partners and Exposure

Why we like it: The 40 Hour Famine has become a bit of an institution in New Zealand. So what better way to celebrate its 40th anniversary than by getting an institution of a very different kind, Sam Hunt, on board to show how a bit of first world hunger can help limit third world suffering. 

Who's it for: State by Colenso BBDO and Finch

Why we like it: Insurance companies are usually focused on the fixing, but State also wants to help prevent accidents and reward its customers, so, through a bit of filmic trickery, this clever ad manages to show car crashes as an illusion. 

Who's it for: Telecom by Saatchi & Saatchi and Curious

Why we like it: State was the last company to polarise (part of) a nation with its 'Break my Stride' singalong. And now Telecom has taken a similarly polarising approach. Whether you think it's naff or brilliant, it's certainly been noticed. And as Bill Bernbach said, "if your advertising goes unnoticed, everything else is academic". 

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Cannes 2018: Colenso BBDO is the first New Zealand agency to make a shortlist

  • Advertising
  • June 18, 2018
  • StopPress Team
Cannes 2018: Colenso BBDO is the first New Zealand agency to make a shortlist

It's that time of year again, with adland taking to the French Riviera for a week of education, inspiration and celebration. So far, the shortlists for the Glass, Innovation, Titanium, Pharma, and Health and Wellness categories have been released to kick off the buzz that’s set to last until the last Lion is announced on Friday.

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