TVCs of the Week: 29 April

  • TVC of the Week
  • April 29, 2014
  • Ben Fahy
TVCs of the Week: 29 April

Who's it for: World Vision by Sugar & Partners and Exposure

Why we like it: The 40 Hour Famine has become a bit of an institution in New Zealand. So what better way to celebrate its 40th anniversary than by getting an institution of a very different kind, Sam Hunt, on board to show how a bit of first world hunger can help limit third world suffering. 

Who's it for: State by Colenso BBDO and Finch

Why we like it: Insurance companies are usually focused on the fixing, but State also wants to help prevent accidents and reward its customers, so, through a bit of filmic trickery, this clever ad manages to show car crashes as an illusion. 

Who's it for: Telecom by Saatchi & Saatchi and Curious

Why we like it: State was the last company to polarise (part of) a nation with its 'Break my Stride' singalong. And now Telecom has taken a similarly polarising approach. Whether you think it's naff or brilliant, it's certainly been noticed. And as Bill Bernbach said, "if your advertising goes unnoticed, everything else is academic". 

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Follow the money, part four: Where New Zealand's news media is finding pots of funding gold

Follow the money, part four: Where New Zealand's news media is finding pots of funding gold

Follow the money. It’s an axiom that journalists have believed in for years and a guiding light when it comes to holding the powerful to account. But that phrase is increasingly pertinent to those who run media businesses. As advertising money flows away from traditional channels towards large tech firms, the old business model of selling space around the news is creaking. And that has led to a range of experiments from publishers and broadcasters hoping to keep the lights on – and to keep shining those lights into dark places. Erin McKenzie dives into the local news media feed and finds plenty of experiments, but no simple answer to the funding conundrum.

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