TVCs of the Week: 29 April

  • TVC of the Week
  • April 29, 2014
  • Ben Fahy
TVCs of the Week: 29 April

Who's it for: World Vision by Sugar & Partners and Exposure

Why we like it: The 40 Hour Famine has become a bit of an institution in New Zealand. So what better way to celebrate its 40th anniversary than by getting an institution of a very different kind, Sam Hunt, on board to show how a bit of first world hunger can help limit third world suffering. 

Who's it for: State by Colenso BBDO and Finch

Why we like it: Insurance companies are usually focused on the fixing, but State also wants to help prevent accidents and reward its customers, so, through a bit of filmic trickery, this clever ad manages to show car crashes as an illusion. 

Who's it for: Telecom by Saatchi & Saatchi and Curious

Why we like it: State was the last company to polarise (part of) a nation with its 'Break my Stride' singalong. And now Telecom has taken a similarly polarising approach. Whether you think it's naff or brilliant, it's certainly been noticed. And as Bill Bernbach said, "if your advertising goes unnoticed, everything else is academic". 

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Year in Review: Jens Hertzum, TVNZ Blacksand

  • Year in Review
  • December 18, 2018
  • Jens Hertzum
Year in Review: Jens Hertzum, TVNZ Blacksand

Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here's what Jens Hertzym, executive creative director at TVNZ Blacksand, has to say.

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