TVCs of the Week: 28 August

  • TVC
  • August 28, 2012
  • Ben Fahy
TVCs of the Week: 28 August's it for: Tourism New Zealand by TBWA\ and Curious

Why we like it: There were some nerves about the potential cringeworthiness of a 100% Middle-earth campaign. But thankfully it's a fairly subtle connection between the film and the country. And hot damn New Zealand be lookin' fine.'s it for: Unitec by Special Group and 8com

Why we like it: More like a rap video than academic marketing, and that's why it stands out. Nice to see Auckland's improving urban environment getting a pat on the back too (here's a behind the scenes vid).'s it for: AUT University by Consortium, Miles Murphy and Toybox

Why we like it: Focusing on what's cooking in the labs is a more traditional academic approach, but it's nicely made and, given the fairly impressive research it's showcasing, it does its job of showing a university coming of age.'s it for: Lotto by DDB and Exit Films

Why we like it: It's not the first time Lotto has focused on the joy of Saturdays (remember this classic). But it still works and this little slice of New Zealand life marks a nice change from the OTT glitz and glamour of recent campaigns.

Who's it for: Telecom by Saatchi & Saatchi and Robber's Dog 

Why we like it: While going to dad's office as a young'un was always pretty awesome, listening to him talk business wasn't. Good to see everyone in the ad is on a phone.

Who's it for: Pak 'n' Save by DraftFCB

Why we like it: These sexy cuts o' meat are single and ready to mingle. Vegetarians need not apply (meat lovers can see a couple more in the series here). 

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Green Ideas and FishHead call it a day; Fairfax sheds another title

  • Media
  • February 12, 2016
  • Holly Bagge
Green Ideas and FishHead call it a day; Fairfax sheds another title

Despite great circulation growth and increasing subscriber numbers Healthy Life Media’s Green Ideas magazine has had to cease production this year. And this isn’t the only magazine to do so in recent times. Quintessential Wellington publication FishHead also called it a day, and this news comes as Fairfax sells on another one of its own magazines. We chat to Healthy Life Media publisher Pip Mehrtens about the end of Green Ideas and what it takes to succeed in the magazine industry when audiences are becoming increasingly fragmented, and opting for digital over print.

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