TVCs of the Week: 28 August

  • TVC
  • August 28, 2012
  • Ben Fahy
TVCs of the Week: 28 August

http://www.youtube.com/watch?v=U5rc-5FinU4Who's it for: Tourism New Zealand by TBWA\ and Curious

Why we like it: There were some nerves about the potential cringeworthiness of a 100% Middle-earth campaign. But thankfully it's a fairly subtle connection between the film and the country. And hot damn New Zealand be lookin' fine. 

http://www.youtube.com/watch?v=-3zVShQP6VkWho's it for: Unitec by Special Group and 8com

Why we like it: More like a rap video than academic marketing, and that's why it stands out. Nice to see Auckland's improving urban environment getting a pat on the back too (here's a behind the scenes vid). 

http://www.youtube.com/watch?v=yyFETWRXfewWho's it for: AUT University by Consortium, Miles Murphy and Toybox

Why we like it: Focusing on what's cooking in the labs is a more traditional academic approach, but it's nicely made and, given the fairly impressive research it's showcasing, it does its job of showing a university coming of age. 

http://www.youtube.com/watch?v=RX_8pwBp5K0Who's it for: Lotto by DDB and Exit Films

Why we like it: It's not the first time Lotto has focused on the joy of Saturdays (remember this classic). But it still works and this little slice of New Zealand life marks a nice change from the OTT glitz and glamour of recent campaigns. 

http://www.youtube.com/watch?v=ZDEUYYWGLDw

Who's it for: Telecom by Saatchi & Saatchi and Robber's Dog 

Why we like it: While going to dad's office as a young'un was always pretty awesome, listening to him talk business wasn't. Good to see everyone in the ad is on a phone. 

http://www.youtube.com/watch?v=G0MLbxb7WGw

Who's it for: Pak 'n' Save by DraftFCB

Why we like it: These sexy cuts o' meat are single and ready to mingle. Vegetarians need not apply (meat lovers can see a couple more in the series here). 

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Lost and found: ASB trumpets its alternative to card cancellation woes

  • Advertising
  • August 4, 2015
  • StopPress Team
Lost and found: ASB trumpets its alternative to card cancellation woes

In most instances, losing an item is little more than a frustration, but it can be quite a major problem when the said item is a credit card. Usually, the relisation that a credit card is missing is followed by about 20 minutes of manic searching, 30 minutes of concern about where you were pick-pocketed and then the painful recognition that you'll have to cancel the card for security's sake. Then, once the card is cancelled, nothing is quite as annoying as finding the now useless piece of plastic lying in your wardrobe. And given that its app helps users avoid the panic, ASB has released a new spot that takes a quirky look at a more relaxed search for a lost card.

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