TVCs of the Week: 26 November

  • TVC of the Week
  • November 26, 2013
  • Ben Fahy
TVCs of the Week: 26 November

Who's it for: 2degrees by Special Group

​Why we like it: Some classic 2degrees tomfoolery in this festive scratchie promotion, with a Christmas sweater-wearing Mr Darby obviously unable to control his magical powers of duplication. A nice first shot from new agency Special Group (although it's very similar to previous ads when the account was with TBWA\).

Who's it for: BMW by ze Germans

Why we like it: 'Tis an international ad, made by international folk, but the New Zealand scenery obviously played a big starring role alongside the new X5. And while it's quintessential automotive advertising, quite reminiscent of Audi's recent ad and shows places most BMW drivers seem unlikely to go, it still looks good. 

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Radio survey: More FM boasts biggest growth again, Magic waves its wand to listeners and Coast enjoys success

Radio survey: More FM boasts biggest growth again, Magic waves its wand to listeners and Coast enjoys success

Another round of radio results brings with it the news that New Zealand radio is a steady business. Commercial radio has retained its 3.4 million New Zealanders (10+) tuning in each week, giving both MediaWorks and NZME reason to celebration. We break down the results to see how More FM, Magic and Coast had standout performances, while The Breeze and Mai lost some footing.

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