Who's it for: Gravity Coffee by Special Group and Robber's Dog
Why we like it: We featured the first instalment of Gravity Coffee's intern violation last week, and five very snappy, very watchable ads later she returned to create three flat whites that were "29,000 kms better than last week's effort".
http://www.youtube.com/watch?v=__lc_qptRGUWho's it for: Sky by DDB and Flying Fish
Why we like it: The analogue transmitters of all major broadcasters will be shut down in Hawke’s Bay and on the West Coast this weekend, marking the start of the switch to digital TV in New Zealand. And, after the first awkward spot trumpeting the fact that Sky subscribers were already sorted and didn't have to do anything, Sky is back with some more entertaining dead air to tell them there is something they can do.
http://www.youtube.com/watch?v=kUD0BE7oe90Who's it for: Orcon by M&C Saatchi and Toybox
Why we like it: It's hard to go wrong with cats these days. And while this first spot has eased us into Orcon's new brand platform, which is basically a feline version of TelstraClear's TC and Bill, there's plenty of potential for the comedic talents of Ben Hurley and James McOnie to be harnessed in the upcoming ads.
Who's it for: Cool Charm by Raydar and Flying Fish
Why we like it: In comparison to the last rather stalkerish ad for Cool Charm, this one well and truly ups the brand's street cred with Zowie as the new ambassador and some attention grabbing cinematography.
Who's it for: The Shopping Channel by Ogilvy and Robber's Dog
Why we like it: The Shopping Channel launches next week. And anything that can make home shopping look glamorous is an achievement.