Who's it for: Z Energy by Assignment Group and Flying Fish
Why we like it: Z asked Kiwis what they wanted from a petrol station before it arrived on the scene around two-and-a-half years ago. And this new ad sticks to what has been a successful formula and keeps on drumming home the fact that it's still listening with whatdoyoureckon.co.nz.
Who's it for: Fisher & Paykel by Colenso BBDO and Finch
Why we like it: Dogs in advertising. A nigh-on fool-proof strategy.
Who's it for: Yours by Jae Morrison and Tom Paine
Why we like it: A novel, beautifully shot and slightly anarchic take on the typical product demonstration video.