Who's it for: Z Energy by Assignment Group and Flying Fish
Why we like it: Z asked Kiwis what they wanted from a petrol station before it arrived on the scene around two-and-a-half years ago. And this new ad sticks to what has been a successful formula and keeps on drumming home the fact that it's still listening with whatdoyoureckon.co.nz.
Who's it for: Fisher & Paykel by Colenso BBDO and Finch
Why we like it:Dogs in advertising. A nigh-on fool-proof strategy.
Who's it for: Yours by Jae Morrison and Tom Paine
Why we like it: A novel, beautifully shot and slightly anarchic take on the typical product demonstration video.
While the majority of political messages focus on rousing an individual’s sense of civic and democratic duty (such as Rock the Vote), Vice NZ is taking a slightly different route with its latest partnership with the Electoral Commission called ‘We Are New Zealand’.