Who's it for: DB Export 33 by Colenso BBDO and Prodigy
Why we like it: Showing men as thoughtful, romantic creatures for drinking low carb beer is a great loophole and this spot continues the humour of the well-awarded launch campaign that had a dig at wine snobs. We'll even forgive them for (grammar nerd alert) saying less carbs instead of fewer.
Who's it for: Genesis Energy by .99 and Thick as Thieves
Why we like it: The 'we're in it for you' tagline is probably going to be hard for consumers to swallow given the increasing price of power in recent years, but the TVC itself is quality and the visual comparisons between the Genesis Energy infrastructure and the environments in which its power is used does a good job of connecting the two.
Who's it for: Daikin by Sugar & Partners and Kontent
Why we like it: Slightly frustrated human Dan beats creepy wall-mounted heatpump Dan any day.