TVCs of the Week: 22 October

  • TVC of the Week
  • October 22, 2013
  • Ben Fahy
TVCs of the Week: 22 October

Who's it for: Duracell by Saatchi & Saatchi and Flying Fish 

Why we like it: It's nicely shot, it's pretty earnest and there's a fairly tenuous link. So it ticks all the boxes for the classic All Blacks sponsor ad. Moderately interesting related point, Steven Luatua is thought to have a personal deal with Nike, despite Adidas being the main All Blacks sponsor.   

Who's it for: Tip Top by Colenso BBDO and Assembly

Why we like it: More quality animation from Assembly and a good move from Tip Top to implement this change. It's like the ice-cream-related version of Good Books' Metamorphosis—but without all the drugs. 

Who's it for: Kiwirail Freight by Hot Mustard and FSP

Why we like it: It's been 150 years since the first locomotive-hauled passenger train chugged its way seven kilometres between Ferrymead and Christchurch central city. And while the national rail network has had its fair share of issues in recent years (back in 1938, NZ Railways had a staff of 22,000 but today Kiwirail employs just 4,100), it's still an important transport network, so it's decided to give train freight some props—and a bit of cool factor—for helping to get products on the table. 

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Radio survey: More FM boasts biggest growth again, Magic waves its wand to listeners and Coast enjoys success

Radio survey: More FM boasts biggest growth again, Magic waves its wand to listeners and Coast enjoys success

Another round of radio results brings with it the news that New Zealand radio is a steady business. Commercial radio has retained its 3.4 million New Zealanders (10+) tuning in each week, giving both MediaWorks and NZME reason to celebration. We break down the results to see how More FM, Magic and Coast had standout performances, while The Breeze and Mai lost some footing.

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