Who's it for: Auckland Transport by Work Communications
Why we like it: although screening of this ad has been limited to cinemas and YouTube, it still caught our attention for giving a horrifying visual representation of what two seconds could potentially cost a driver. This spot was created as a continuation of the two-second distraction campaign released last year, and it has been coupled with a few video clips of a magician using sleight of hand to illustrate how prone the human mind is to distraction.
Who's it for: NZ Rugby by Augusto
Why we like it: marketers are continuing to veer away from the advertising trope of a burly sportsman delivering a meaningless one-liner, and this is giving us a range of ads that now place fans at the centre of the promotional push. In this latest spot, three Blues players give supporting advice to a fan that appears to take team spirit very seriously.
Who's it for: Burger King by Colenso BBDO
Why we like it: Colenso BBDO is continuing its quirky approach in a new Burger King spot that attempts to encapsulate the sensation of instantaneous regret that people feel immediately after uttering something really stupid (and in this case offensive).