TVCs of the week: 22 April

  • TVC of the Week
  • April 22, 2014
  • StopPress Team
TVCs of the week: 22 April

Who's it for: Auckland Transport by Work Communications

Why we like it: although screening of this ad has been limited to cinemas and YouTube, it still caught our attention for giving a horrifying visual representation of what two seconds could potentially cost a driver. This spot was created as a continuation of the two-second distraction campaign released last year, and it has been coupled with a few video clips of a magician using sleight of hand to illustrate how prone the human mind is to distraction.       

Who's it for: NZ Rugby by Augusto

Why we like it: marketers are continuing to veer away from the advertising trope of a burly sportsman delivering a meaningless one-liner, and this is giving us a range of ads that now place fans at the centre of the promotional push. In this latest spot, three Blues players give supporting advice to a fan that appears to take team spirit very seriously.              

Who's it for: Burger King by Colenso BBDO

Why we like it: Colenso BBDO is continuing its quirky approach in a new Burger King spot that attempts to encapsulate the sensation of instantaneous regret that people feel immediately after uttering something really stupid (and in this case offensive). 

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Year in Review: Paul Millward, DB Breweries

  • Year in Review
  • December 19, 2018
  • Paul Millward
Year in Review: Paul Millward, DB Breweries

Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here's what Paul Millward, sales director at DB Breweries, has to say.

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