Who's it for: Glassons by Joy and The Sweet Shop
Why we like it: Perhaps taking a leaf out the surreal, some might say completely nonsensical high-fashion book, Glassons puts a babe on a bull and gets philosophical. After the skinny mannequin issues, embracing bull-riding could be seen as a risk, but it looks good.
Who's it for: Positively Wellington Tourism by Assignment and Capital City Films
Why we like it: Squeezing four days into in 60 seconds is always going to be tough, but this spot shows the city in a good, energetic light and it's shot in a way that seems to match the vibe of the capital.
Who's it for: Spark
Why we like it: Spark is trying to better connect with the youth, especially in Auckland, and create experiences rather than ads. And while it's staying mum on what this tease is all about, basketball is a good fit for those goals and Steven Adams, quite possibly heir to Richie McCaw's throne as the country's most popular athlete, seems to be the right man for the job.