Who's it for: Sky by DDB and the Sweet Shop
Why we like it: It's certainly no Close Calls compilation 2013, but it shows the power—and potential danger—of the broadcaster's long-awaited mobile app and website Sky Go. Plus, it's got a dog in it. And everyone knows the power of dogs in advertising.
Who's it for: TAB by Sugar & Partners and Robber's Dog
Why we like it: Fishing is often a bit of gamble and, like some kind of modern day Ahab, a hirsute and rather nautical-looking John Leigh shows that gambling is also a little bit like fishing.
Who's it for: The Great Food Race by MediaWorks' inhouse team and Ryan Heron
Why we like it: Combining racing and food is always entertaining, as footage of hot dog-eating competitions attests. And there's plenty of energy in this well-made promo for the network's new food competitive show.