TVCs of the Week: 21 January

  • TVC of the Week
  • January 21, 2014
  • Ben Fahy
TVCs of the Week: 21 January

Who's it for: Sky by DDB and the Sweet Shop

Why we like it: It's certainly no Close Calls compilation 2013, but it shows the power—and potential danger—of the broadcaster's long-awaited mobile app and website Sky Go. Plus, it's got a dog in it. And everyone knows the power of dogs in advertising. 

Who's it for: TAB by Sugar & Partners and Robber's Dog

Why we like it: Fishing is often a bit of gamble and, like some kind of modern day Ahab, a hirsute and rather nautical-looking John Leigh shows that gambling is also a little bit like fishing. 

Who's it for: The Great Food Race by MediaWorks' inhouse team and Ryan Heron

Why we like it: Combining racing and food is always entertaining, as footage of hot dog-eating competitions attests. And there's plenty of energy in this well-made promo for the network's new food competitive show. 

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A New Zealand Original: Streaming services embrace in-house content

As online streaming services slowly replace broadcast television as the preferred way to watch TV, the ways in which content is developed are also changing. Streaming services are boasting ‘original’ content, with the banner, ‘Netflix Original’, becoming synonymous with edgy or ground-breaking content, created free from the bounds of traditional broadcast media. Now, slowly but surely, Lightbox is getting in the game.

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