TVCs of the Week: 20 May

  • TVC of the Week
  • May 20, 2014
  • Ben Fahy
TVCs of the Week: 20 May

Who's it for: Vodafone by FCB and Robber's Dog

Why we like it: Fear of missing out is a powerful—some would say harmful—cultural force. And Vodafone's showing what it's like to be on the outer with its latest, (former) star-studded and well-made spot for Super Net (given that fashion is often circular—and, in the case of Normcore, rather ironic—it wouldn't be too surprising to see the bowl cut actually become cool again). 

Who's it for: Rebel Sport by Ogilvy and The Sweet Shop

Why we like it: While the poem is certainly no Shakespearean sonnet and may lead to a small amount of toe curling, it's expertly and evocatively shot to show a selection of sporting masochists embracing winter. So points to Rebel Sport for being a retailer that continues to back up its nuts and bolts sales messages with some branding activity.  

Who's it for: McDonald's by DDB

Why we like it: As Richard Buckminster Fuller said, "integrity is the essence of everything successful". He probably wasn't thinking about McDonald's when he said it, but the 'Our Food, Your Questions' campaign shows the brand has enough confidence in its products and processes to stand up to the numerous myths and legends. 

Who's it for: Rinnai by Logan Brooke Communications

Why we like it: A nice combination of playing up the benefits of the product while pointing out a weakness of the competition. And extra points for splitting the ad into small chunks to play across a whole ad break (hence the gaps). 

Who's it for: Samsung by CHI & Partners and Park Pictures

Why we like it: Aside from the fact that it was directed by Kiwi lad Nathan Price and shot in New Zealand with 350 cast and extras, it does its job and shows the immersive qualities of the curved TV (here's an explanation of the tech). Plus, it's got a shot of a soggy biscuit. 

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Sponsored content

Magazines’ hearts continue to beat

Kellie Northwood, CEO, TSA Limited explores the growing strength of magazines not just for the reader but also brands who are wanting to cut-through the ...

Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit