Who's it for: Lotto by DDB and Flying Fish
Why we like it: What's not to like? Dad dancing, missed high fives and some quintessential fatherly fashion make for a very entertaining scene and ensure this one gets noticed.
Who's it for: Rebel Sport by Ogivly & Mather and Exit
Why we like it: This thing of beauty looks more like an ad for one of the brands sold inside Rebel Sport, rather than for the store itself. And that's a good thing.