TVCs of the week: 2 September

  • TVC of the Week
  • September 2, 2014
  • StopPress Team
TVCs of the week: 2 September

Who's it for: V Energy by Colenso BBDO and Finch

Why we like it: Over the past few weeks, Colenso has caught the Kiwi public by surprise through a range of stunts that have included giving a bus stop and darts a V. And the mad creatives behind the campaign have now applied their skills to the art of photo-bombing by setting off (somewhat) controlled explosions behind unsuspecting friends, who just want their pictures taken in front of a pond of stagnant water.     

Who it's for: Action on Smoking and Health (ASH) by Satellite Media 

Why we like it: agencies are increasingly incorporating experiential elements into their campaigns to get the target market excited about a marketing initiative. So, in an effort to encourage 463,000 Kiwi smokers to put down the cancer sticks, ASH (in partnership with various sponsors) is taking a road trip across the country with a giant inflatable device that's been tagged with the word 'stop' as part of the 'Stoptober' campaign. And to make Kiwis aware of the impending arrival of the giant ball, ASH launched a TVC featuring Piri Weepu as the face of the campaign. The experiential side of the campaign recently kicked off in Kaitaia, and will roll out over the next few weeks, with a range of Kiwi personalities set to be involved along the way.      

Who's it for: Pak 'n Save by FCB

Why we like it: Stickman dons a new disguise and even drops the nasal twang of his voice, as he attempts to bring attention to latest promotion at the grocery chain.  

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Follow the money, part four: Where New Zealand's news media is finding pots of funding gold
features

Follow the money, part four: Where New Zealand's news media is finding pots of funding gold

Follow the money. It’s an axiom that journalists have believed in for years and a guiding light when it comes to holding the powerful to account. But that phrase is increasingly pertinent to those who run media businesses. As advertising money flows away from traditional channels towards large tech firms, the old business model of selling space around the news is creaking. And that has led to a range of experiments from publishers and broadcasters hoping to keep the lights on – and to keep shining those lights into dark places. Erin McKenzie dives into the local news media feed and finds plenty of experiments, but no simple answer to the funding conundrum.

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