http://www.youtube.com/watch?v=3Q6aL7hDwrcWho's it for: Sealord by Saatchi & Saatchi and 8com
Why we like it: Greenpeace doesn't like it one bit, but, protests about sustainable fishing aside, it's a nice little glimpse into what life is like for those who work on and around the sea with Sealord.
http://www.youtube.com/watch?v=v-YiklY7qF4Who's it for: BNZ by Colenso BBDO and Warner Bros.
Why we like it: Whether you felt the denouement was a let down, whether you felt 'good' and 'bank' was an oxymoron, or whether you felt they should have used more local contractors, the TV ads were different, pretty ballsy territory for a bank to get into and beautifully made, and they certainly caught our attention. Extra points for keeping everyone guessing for three weeks too. Although there doesn't seem to be too much in the way of conversation on the #begoodwithmoney hashtag at this stage.
http://www.youtube.com/watch?v=GamvQ6ktlRMWho's it for: TSB Bank by Special Group and Assembly
Why we like it: All the banks were waiting for it, but when the blue bank decided to eat the green bank, TSB won the race to grease up the potentially jilted customers with this simple proposal.
http://www.youtube.com/watch?v=uSA2UsMpinkWho's it for: Westpac by Colenso BBDO
Why we like it: With close to 30,000 views on YouTube already, this cheeky little dig at the merger seems to have hit the mark.
http://www.youtube.com/watch?v=3nwbuzrfvKEWho's it for: ANZ by TBWA\ and Exposure
Why we like it: It's fairly homogenous, but there's a high degree of difficulty and this spot does a pretty good job of painting the big change as a simple, visual one, as well as assuaging fears—especially among change-hating rural folk with the addition of a ute and a Huntaway—that they'll be dealing with different staff.
http://www.youtube.com/watch?v=-vB-SAlCQcIWho's it for: iinet by BWM Sydney and Cirkus
Why we like it: Everyone loves an underdog story, especially when it's told like this.