Who's it for: NZTA by Clemenger BBDO and Finch
Why we like it: A continuation of some top form for agency and client over the past few years, with this two-minute clip once again using humour and positivity rather than blood and guts to get people to speak up about drink-driving—and maybe even take action.
Who's it for: Airbnb by TBWA\ Singapore and Cirkus
Why we like it: A thing of handmade beauty. And six weeks in the making for the Kiwi animation house.
Who's it for: Ecoya by Switch and Sprout
Why we like it: Not too many kids would be able to afford to get their mum an Ecoya candle (as Ben Hurley joked on 7 Days, when the Remeurans lit their Ecoya candles during the great Auckland power cut of 2014, it was probably more expensive than actual power). But it's a nice Christmas message nonetheless. And a good way of drawing attention to its range.
Who's it for: HarMoney by Barnes Catmur
Why we like it: A nice, simple explanation of the new peer-to-peer lending business, with the obligatory prodding of the big banks and loan sharks included. Extra points for one of the best logos of the year.
Who's it for: Mountain Dew by Colenso BBDO and 8
Why we like it: Reaction faces are a staple of the gif generation. And rather than focus on the doer, this looks at it from the perspective of the watcher.
Who's it for: Speight's by DDB
Why we like it: Funny things are brewing with this campaign.
Who's it for: TV3 by MediaWorks
Why we like it: No words required for the X Factor promo. Just nice shots of fancy cars, futuristic lighting and some staunch famous faces walking towards the camera in slow-motion.
Who's it for: Vodafone by FCB
Why we like it: A change in direction for Vodafone with this one, and while the warm fuzzies approach is on the cusp of schmaltz, it's a nice portrayal of the importance of festive communication.