Who's it for: Stihl by DDB and Robber's Dog
Why we like it: A nice continuation of the dark humour seen in Stihl's previous examples of sibling rivalry, but with the addition of a pick-your-own ending. Minus one point for not having a barbecue gag.
Who's it for: Tower by .99 and Stuff & Nonsense
Why we like it: Aside from the one whose cat, according to urban legend, killed all the Stephens Island wrens, lighthouse keepers are well-known as reliable protectors. So while it might not be the obvious choice for an insurance mascot, this hirsute, yellow parka wearing chap works well and the quirky Wes Anderson-esque TVC is a refreshing change from Tower's last campaign.
Who's it for: Treasury by Clemenger BBDO and Flying Fish
Why we like it: There's an old advertising phrase that says 'if you've got nothing to say, sing it'. But, no matter the cheese level, there's no denying the power of a jingle to give viewers a bad dose of song rash. And it's always good to see a serious government department/power company taking a more whimsical approach in an effort to capture attention.
Who's it for: 2degrees by Special Group and The Sweet Shop
Why we like it: Aside from the addition of real 2degrees customers talking about their decision to switch from the 'old-school telcos', it's not too much different to the previous—and very successful—work under TBWA\. But if it ain't broke, why fix it?
Who's it for: Woodstock by Barnes, Catmur & Friends and Flying Fish
Why we like it: Advertising is often the last refuge of fallen—or falling—stars. And while spruiking an RTD probably won't be remembered as Pamela Anderson's finest moment, she's bound to go down well with the target audience, so kudos to the client and agency for getting her onboard and having a bit of awkward fun at her expense.