TVCs of the Week: 18 February

  • TVC of the Week
  • February 18, 2014
  • Ben Fahy
TVCs of the Week: 18 February

Who's it for: Lotto by DDB and Plaza Films

Why we like it: Following on from a relatively recent change in strategy to try and get punters excited about their chances, this campaign shows the unbridled joy of winning—and of perfectly timed high fives. Looks like the Lotto logo has had a bit of a spruce up, too. 

Who's it for: NZ Beef and Lamb by Tangible Media Content Marketing and OnDigital

Why we like it: Aside from the fact that NZ Beef and Lamb chief executive Rod Slater agreed to get in front of the camera, it's a simple idea done well. 

Who's it for: Axis Awards (x 2) by Special Group and Barnes, Catmur & Friends

Why we like it: The indies have followed on from the entertaining efforts of their larger competitors and delivered the goods for the Axis call for entries campaign. And while they both took very different approaches, they both featured a heady combination of praise and good-natured ribbing. 

Who's it for: Jim Beam by Ruskin

Why we like it: A big US spot starring new ambassador Mila Kunis that does a good job of showing just how long the brand has been around. And a lot of was filmed right here. 

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Globelet's mission to put the cool factor back in reusable bottles

  • Marketing
  • May 25, 2017
  • Elly Strang
Globelet's mission to put the cool factor back in reusable bottles

Globelet’s mission from five years ago remains unchanged: To rid the world of disposable cups and drink bottles. But the ambitions of founder, Ryan Everton, span beyond being just that ‘cup company’ that supplies festivals with reusables: he wants to create a system in New Zealand cities that will change the way consumers consume; a revolution of sorts.

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