Who's it for: NZTA by Clemenger BBDO and Taika Waititi
Why we like it: It's not just us who likes it, everyone seems to, with the ad already featuring on a number of blogs like Copyranter and Adfreak and getting spread liberally via social media. And rightly so. Amazing performances (one of the boys, Julian Dennison, also put in a great performance in Mark & Louis' Shopping), a great script, plenty of charm and humour being used effectively to disarm the weed-loving target audience and show them their behaviour is irresponsible.
Who's it for: New World by .99
Who's it for: NZ Army by Saatchi & Saatchi and Assembly
Why we like it: The 'it's a calling, not a job' angle is pretty common in military recruitment campaigns, but this one shows the variety of the job well through some more visual goodness from Assembly.