TVCs of the Week: 17 September

  • TVC of the Week
  • September 17, 2013
  • Ben Fahy
TVCs of the Week: 17 September

Who's it for: NZTA by Clemenger BBDO and Taika Waititi

Why we like it: It's not just us who likes it, everyone seems to, with the ad already featuring on a number of blogs like Copyranter and Adfreak and getting spread liberally via social media. And rightly so. Amazing performances (one of the boys, Julian Dennison, also put in a great performance in Mark & Louis' Shopping), a great script, plenty of charm and humour being used effectively to disarm the weed-loving target audience and show them their behaviour is irresponsible.    

Who's it for: New World by .99

Why we like it: New World's tiny groceries seem to be going off at the moment. There's even a page dedicated to trading them. And this stop motion effort from .99 plays up their cuteness. 

Who's it for: NZ Army by Saatchi & Saatchi and Assembly

Why we like it: The 'it's a calling, not a job' angle is pretty common in military recruitment campaigns, but this one shows the variety of the job well through some more visual goodness from Assembly.  

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2018 RAE Awards celebrate effectiveness of research, data and insights at the Hilton

2018 RAE Awards celebrate effectiveness of research, data and insights at the Hilton

Celebrating research effectiveness, the research industry came out en masse for its 2018 RAE Awards with a glamorous evening at The Hilton on 17 August. This year’s RAE Awards attracted 50 entries across nine categories.

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