Who's it for: AIG by MRM - Meteorite and Augusto
Why we like it: Always a wise move to have the All Blacks stick to their strengths and stay silent for sponsor's ads. And it's a hit worthy of a Forsyth Barr streaker at the end.
Who's it for: Cavalier Bremworth by Federation
Why we like it: Kiwi manufacturing may be struggling, but Wool-I-Am is back and doing his best to draw attention to Cavalier Bremworth's patriotic processes.
Who's it for: TAB by Sugar & Partners and Perceptual Engineering
Why we like it: Watching football is often an exercise in delayed gratification, so when a goal is scored, there's a huge outpouring of joy—and, as this ad shows, inappropriate yelling.