Who's it for: Axis Awards by Saatchi & Saatchi and Gorgeous Films.
Why we like it: Clemenger BBDO's advice to the agencies taking part in this pleasingly positive and piss-takey call for entries campaign was to think of it as a best man's speech. And Saatchi & Saatchi—and its executive creative director Antonio Navas—nailed it with this love letter to Colenso BBDO.
Who's it for: Shortland St by TVNZ Blacksand.
Why we like it: A moody, mysterious clip full of quality smell-the-fart acting that aims to keep the punters interested while the show takes a break over summer. And a good clue-based campaign to back it up. Needs more explosions though.
Who's it for: Trade Tested.
Why we like it: Will it Chip? is a shameless rip-off of Will it Blend?, but, as the old Picasso quote goes, good artists copy, great artists steal. Advertising: making boring things more interesting since ages ago.