Why we like it: It's hard to go wrong with an ad showing cute kids and their funny ideas about money.
Who's it for: McDonald's by DDB and The Sweet Shop
Why we like it: Speaking of major corporations buttering up the kids, while it seems incongruous to some that a fast food chain sponsors football, those within the sport are probably grateful for the financial support. And this spot for its Skills Zone shows the adulation kids have for their sporting heroes and how the project is "giving kids, parents and coaches the know-how to build future football stars".
Who's it for: Air New Zealand by Host and Diaries Downunder
Why we like it: Synchronised skiing can be quite mesmeric (or just plain weird), but it's even better when the participants are embracing Euro style and wearing cheesy winter woollies.
Who's it for: Air New Zealand by Saatchi & Saatchi
Why we like it: As someone who used to get an inordinate amount of pleasure from stopping a stopwatch exactly on the double zero, I can understand this woman's joy in this simple spot to promote Air New Zealand's Airpoints Dollars scheme.
Having recently been captivated by advertising philosopher Faris Yakob for a full 40 minutes, TRA business director Greg Sampson was again reminded that the thing marketers really fight for is attention.