TVCs of the Week: 15 July

  • TVC of the Week
  • July 15, 2014
  • Ben Fahy
TVCs of the Week: 15 July

Who's it for: ASB by Saatchi & Saatchi 

Why we like it: It's hard to go wrong with an ad showing cute kids and their funny ideas about money. 

Who's it for:​ McDonald's by DDB and The Sweet Shop

Why we like it: Speaking of major corporations buttering up the kids, while it seems incongruous to some that a fast food chain sponsors football, those within the sport are probably grateful for the financial support. And this spot for its Skills Zone shows the adulation kids have for their sporting heroes and how the project is "giving kids, parents and coaches the know-how to build future football stars". 

Who's it for: Air New Zealand by Host and Diaries Downunder

Why we like it: Synchronised skiing can be quite mesmeric (or just plain weird), but it's even better when the participants are embracing Euro style and wearing cheesy winter woollies. 

Who's it for: Air New Zealand by Saatchi & Saatchi

Why we like it: As someone who used to get an inordinate amount of pleasure from stopping a stopwatch exactly on the double zero, I can understand this woman's joy in this simple spot to promote Air New Zealand's Airpoints Dollars scheme.  

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Follow the money, part four: Where New Zealand's news media is finding pots of funding gold

Follow the money, part four: Where New Zealand's news media is finding pots of funding gold

Follow the money. It’s an axiom that journalists have believed in for years and a guiding light when it comes to holding the powerful to account. But that phrase is increasingly pertinent to those who run media businesses. As advertising money flows away from traditional channels towards large tech firms, the old business model of selling space around the news is creaking. And that has led to a range of experiments from publishers and broadcasters hoping to keep the lights on – and to keep shining those lights into dark places. Erin McKenzie dives into the local news media feed and finds plenty of experiments, but no simple answer to the funding conundrum.

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