TVCs of the Week: 14 October

  • TVC of the Week
  • October 14, 2014
  • Ben Fahy
TVCs of the Week: 14 October

Who's it for: Orcon​ by Contagion and Finch

Why we like it: The big guys being targeted for 'throttling' have called this campaign a PR stunt and say they don't do it, but it's quite funny and it features blow darts and scalping, so we'll forgive them for any inaccuracies. 

Who's it for: ANZ by Whybin\TBWA and 8

Why we like it: It's hard to go wrong with slow-motion. And this spot shows the frisson of auctions nicely. Extra points for the crazy neighbour peeking over the fence and giving the guy in the Coloursteel Roof Shout ad a run for his money. 

Who's it for: ANZ by Whybin\TBWA and Assembly

Why we like it: Keeping up with (or ahead of) the Joneses is important, reckons ANZ. And it's even easier when you've got a few months of no interest on your spur of the moment credit card purchases. More typically impressive animation from Assembly. 

Who's it for: Lift Plus by Ogilvy & Mather

Why we like it: Ogilvy has been cranking out some pretty good work recently, so the Sealord/Heidi Montag debacle was a bit of an anomaly, and while it's tough to compete with V in this market, it's welcomed summer by taking viewers on a branded black and white road trip. 

Who's it for: Semble by BRR and Film Construction

Why we like it: About time, many early adopters presumably cried when Semble launched last week. And this does a good job of showing how the tech could be used. 

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Follow the money, part four: Where New Zealand's news media is finding pots of funding gold
features

Follow the money, part four: Where New Zealand's news media is finding pots of funding gold

Follow the money. It’s an axiom that journalists have believed in for years and a guiding light when it comes to holding the powerful to account. But that phrase is increasingly pertinent to those who run media businesses. As advertising money flows away from traditional channels towards large tech firms, the old business model of selling space around the news is creaking. And that has led to a range of experiments from publishers and broadcasters hoping to keep the lights on – and to keep shining those lights into dark places. Erin McKenzie dives into the local news media feed and finds plenty of experiments, but no simple answer to the funding conundrum.

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