TVCs of the Week: 13 October

  • TVC of the week
  • October 13, 2015
TVCs of the Week: 13 October

Who's it for: Civil Defence by Clemenger BBDO

Why we like it: Nothing like a few Thunderbirds (and some quality Taika Waititi humour in the online video component of the campaign) to get people to pay attention to a safety message from the government. 

Who's it for: Air New Zealand by Saatchi & Saatchi

Why we like it: To launch its Airpoints for Business scheme, Air New Zealand is giving those who sign up a chance to win a business mentorship with Julie Christie, Trelise Cooper, Philip Poole or George Fistonich. And to promote the competition, it's showing how each of them might pack. 

Who's it for: V by Colenso BBDO 

Why we like it:  As a wise StopPress commentor once said, teaser campaigns are like wetting yourself in dark pants: it feels good but no-one else notices. That hasn't stopped V from embracing the tease with a series of levitation-based clips to launch its new sugar-free version. An activation involving a container is planned for October 17 and, with the creative showing wires coming out of the can and smart cookies who have developed new technology to read brain signals, we predict it will involve some form of mind control. 

Who's it for: Land Rover

Why we like it: While rugby might not have as many fans as football, brands seem to enjoy the sport's spirit. The guards of honour following 80 minutes of smashing opponents, the respect for the refs, the lack of diving, some players 'sweeping the sheds', literally and figuratively. And Land Rover has tapped into that ethos with its #WeDealInReal campaign for the RWC, which has focused on grassroots clubs from around the world, including the Upper Clutha rugby team. 

Who's it for: National Foundation of the Deaf by The Business 

Why we like it: Blatantly stolen from the hilarious Bad Lip Reading YouTube channel, but it's still funny and it's a clever way to bring attention to an issue and prompt people to sign a petition to get broadcasters to offer captioning.  

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

news

Off pitch: The mission to repair the broken pitching system

Appalling, shocking, laborious, unprofessional, unfair and time-wasting were just some of the descriptions we've recently heard describing the pitching process. Suffice to say there's a ...

Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit