http://www.youtube.com/watch?v=5jetwWuZHxEWho’s it for: Westpac by DDB and Prodigy
Why we like it: Ahh, the memories. An entertaining follow-up to the ‘Start Asking’ brand launch. And while it also deals with homeownership, it’s about as far as you can get from the blandness of its previous housing TV campaign.
http://www.youtube.com/watch?v=NrHFE5Bz93g
Who’s it for: Good Books by String Theory and The Mill
Why we like it: It’s always nice to see creative communications used for good rather than evil. And the Good Books, Great Writers campaign is a brilliant initiative that’s worth supporting.
http://www.youtube.com/watch?v=i6QhCrFNMHcWho’s it for: Pak ‘n’ Save by DraftFCB
Why we like it: While not offering quite as many wonderous, delicious products as the cow, the chicken is undoubtedly versatile, as Stickman’s latest ad shows.
http://www.youtube.com/watch?v=XpGlxe_cOYc
Who’s it for: OPSM by Saatchi & Saatchi Sydney and Prodigy
Why we like it: A nice double whammy, showing both OPSM’s new shades as well as its support of the tireless work done by the surf lifesaving community (there’s a longer version of the clip here).
http://www.youtube.com/watch?v=GX19B1IFgW0
Who’s it for: Big Little City by Smalltown Media
Why we like it: Much like the recent Auckland Philharmonia Orchestra’s ‘Soundtrack to Auckland‘, this five minute visual love letter makes the place look good.