TVCs of the Week: 13 May

  • TVC of the Week
  • May 13, 2014
  • Ben Fahy
TVCs of the Week: 13 May

Who's it for: Tui by Saatchi & Saatchi and Assembly

Why we like it: Anti-social media musings have proven to be pretty popular recently (and, in the case of Look Up, it led to some rather ironic over-sharing). And Tui's take on the original handheld device to celebrate its 125th anniversary adds to that catalogue with an ode to the power of the social lubricant.  

Who's it for: Ford by JWT and Underpants

Why we like it: Fieldays is an important event for car manufacturers. And there are a multitude of deals on offer. But Ford and JWT stand out from the flock with their woolly numbers and the tie-in with a Kiwi classic, A Dog's Show. 

Who's it for: 2degrees by Special Group

Why we like it: Rhys Darby: king of awkvertising. 

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Follow the money, part four: Where New Zealand's news media is finding pots of funding gold

Follow the money, part four: Where New Zealand's news media is finding pots of funding gold

Follow the money. It’s an axiom that journalists have believed in for years and a guiding light when it comes to holding the powerful to account. But that phrase is increasingly pertinent to those who run media businesses. As advertising money flows away from traditional channels towards large tech firms, the old business model of selling space around the news is creaking. And that has led to a range of experiments from publishers and broadcasters hoping to keep the lights on – and to keep shining those lights into dark places. Erin McKenzie dives into the local news media feed and finds plenty of experiments, but no simple answer to the funding conundrum.

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