TVCs of the Week: 12 November

  • TVC of the Week
  • November 12, 2013
  • Ben Fahy
TVCs of the Week: 12 November

Who's it for: NZ Story by Assignment Group and Curious Film

Why we like it: A good initiative from the guvmint to put a bit more focus on the innovative businesses this country is creating—and their desire to establish more international connections—without veering too far away from what's worked well with the consumer-focused 100% Pure campaign. Beauty and brains in one three-chapter package. 

Who's it for: BNZ by Colenso BBDO and Revolver

Why we like it: A nice continuation of the 'Power of a Dollar' brand ad through to this new credit card product. And good to see some dirty fingers in advertising. 

Who's it for: Skype by Pereira & O'Dell and Station Film

Why we like it: Stretching the Kiwi connection a bit here, but this tear-jerker was line produced by Curious, so that's enough for us. And while the ad could be accused of showing the limitations of Skype, the three minute spot still works a treat. 

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Riding the wave of social conversations

  • Opinion
  • March 29, 2017
  • Antony Ede
Riding the wave of social conversations

Brands are just coming of age in the new collaborative economy. Like any teenager though, a lot of their actions at the moment are a bit awkward. Most of us learnt at some point that joining in on an existing conversation is much easier than starting your own by shouting until you get someone to pay attention. But to join in and be heard means being relevant and on code, and of course the ‘on code’ bit is what brands need to work out because it is constantly changing.

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