http://www.youtube.com/watch?v=Y_gMDbhcIBcWho's it for: Holden by Ogilvy and Robber's Dog
Why we like it: Subtleties are important in advertising, and, as evidenced by the success of other car manufacturers like Toyota, Hyundai and VW in this market, localising/humanising these foreign brands is usually pretty effective. A nice change from Holden's retail focus of late and one of the best spots to come out of Ogilvy in a while. Next ailment to poke fun at? Surely Tourettes.
http://www.youtube.com/watch?v=6Ah14rsJmoMWho's it for: McDonald's by DDB, Exit and Toybox
Why we like it: Like the advertising version of Jumanji, board games and real life collide in Auckland for the McDonald's Monopoly Millionaire promotion, which is running in Australia and New Zealand. It's not easy bringing two big brands together like this, so kudos for that (and to do it, the local DDB office had to beat out the Aussies). And while it would be great to see some of these massive pieces on the streets, hotel themed bus shelters seem to be the extent of it.