TVCs of the Week: 10 September

  • TVC of the Week
  • September 10, 2013
  • StopPress Team
TVCs of the Week: 10 September

Who's it for: NZ Lotteries by DDB and Luscious

Why we like it: The second a third episodes of this Instant Kiwi campaign series carry on the tradition of giving Kiwis the sense that they could be an instant winner of large sums of cash, but the behind the scenes concept is a fresh take. It adds a reality TV type experience, and the Texas Hold 'em episode keeps the brand's trademark idea of spontaneous fun.

Who's it for: Positively Wellington Tourism by Clemenger BBDO, Touch/Cast and OMD

Why we like it: Wellington's a tough tourism sell, especially when you're pitching it to Kiwis who have arrived on a turbulent flight or been blown about in freezing wind there. But showing, as the campaign says, Any Day is a Good Day in Wellington, was cleverly achieved by filming seven TVCs in seven days and airing them the same day. The campaign also picked out some great locations like Garage Project, Moore Wilson's and Oriental Bay.

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TVNZ-NZ Marketing Awards 2018 Supreme Award winner: AA

TVNZ-NZ Marketing Awards 2018 Supreme Award winner: AA

Most New Zealanders will have heard of AA. It’s a trusted, reliable brand and it’s been around a long time. But, with technological advancements threatening its business model, it knew it needed to diversify or die. We take a look at this year's TVNZ-NZ Marketing Awards Supreme Award winner.

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