TVCs of the Week: 10 June

  • TVC of the Week
  • June 10, 2014
  • Ben Fahy
TVCs of the Week: 10 June

Who's it for: Tux by Assignment Group and Robber's Dog

Why we like it: It references the best TV show ever made, A Dog's Show, so it checks the nostalgia box. And it features a dog herding cats so it checks the online dog/cat industrial complex. What more could you want? 

Who's it for: TVNZ by Blacksand

Why we like it: This campaign could be accused of using that most horrible of marketing tactics, the flash mob, but, like a less intricate version of Push to Add Drama, it's saved by the interactive element and it does a pretty good job of creating a sense of excitement about the start of the World Cup on Friday. 

Who's it for: Greenpeace by DDB and Beached Az

Why we like it: Serious issues like the state of our oceans often don't get the attention they deserve. So, rather than taking the aggressive, alarmist approach, it's aiming to raise awareness by using humour. 

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'A real range across the board': MediaWorks launches new lifestyle channel ThreeLife

  • Media
  • February 16, 2018
  • Georgina Harris
'A real range across the board': MediaWorks launches new lifestyle channel ThreeLife

Following MediaWorks’ media event yesterday, the company has announced a few changes for 2018; including a new lifestyle channel ThreeLife, a new corporate brand identity, a shuffling of radio presenters and the return of familiar shows. StopPress talks with chief content officer Andrew Szusterman and head of programming and acquisitions Ben Quinn about the new channel, why we're seeing another season of Married at First Sight New Zealand, and the consistency in what they do.

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