Who's it for: Air New Zealand by DraftFCB and Stuff and Nonsense
Why we like it: Who needs words when you've got a ukulele.
Who's it for: NZTA by Clemenger BBDO and Psyop
Why we like it: The Drive Social campaign aims to show Kiwis that the way they drive affects how fellow road users feel. It's a simple message—and a good one to try and promote—and the hovering emoticons do a good job of explaining it.
Who's it for: Hyundai by Shine and Exposure
Why we like it: As far as car ads go, the Family Time Project is about as far away from shots of winding mountain roads as you can get. A nice campaign idea with plenty of feelgood factor, which suits a brand like Hyundai that owes a lot of its success to creating a connection with Kiwis.
Who's it for: Cadbury Roses by DDB, HSI and Thick as Thieves
Why we like it: A kooky, modern take on an old classic. Good to see agency and client recognising the power of song rash as a marketing strategy.
Who's it for: Destination Rotorua Marketing by MediaR and The Neighbourhood
Why we like it: Nothing too revolutionary as far as tourism campaigns go, but it's got a nice casual tone, it's nicely shot, the song works well and it gets its message across.