TVCs of the Week: 1 October

  • TVC of the Week
  • October 1, 2013
  • Ben Fahy
TVCs of the Week: 1 October

Who's it for: Air New Zealand by DraftFCB and Stuff and Nonsense

Why we like it: Who needs words when you've got a ukulele. 

Who's it for: NZTA by Clemenger BBDO and Psyop

Why we like it: The Drive Social campaign aims to show Kiwis that the way they drive affects how fellow road users feel. It's a simple message—and a good one to try and promote—and the hovering emoticons do a good job of explaining it. 

Who's it for: Hyundai by Shine and Exposure

Why we like it: As far as car ads go, the Family Time Project is about as far away from shots of winding mountain roads as you can get. A nice campaign idea with plenty of feelgood factor, which suits a brand like Hyundai that owes a lot of its success to creating a connection with Kiwis. 

Who's it for: Cadbury Roses by DDB, HSI and Thick as Thieves

Why we like it: A kooky, modern take on an old classic. Good to see agency and client recognising the power of song rash as a marketing strategy. 

Who's it for: Destination Rotorua Marketing by MediaR and The Neighbourhood

Why we like it: Nothing too revolutionary as far as tourism campaigns go, but it's got a nice casual tone, it's nicely shot, the song works well and it gets its message across. 

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Radio survey: More FM boasts biggest growth again, Magic waves its wand to listeners and Coast enjoys success
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Radio survey: More FM boasts biggest growth again, Magic waves its wand to listeners and Coast enjoys success

Another round of radio results brings with it the news that New Zealand radio is a steady business. Commercial radio has retained its 3.4 million New Zealanders (10+) tuning in each week, giving both MediaWorks and NZME reason to celebration. We break down the results to see how More FM, Magic and Coast had standout performances, while The Breeze and Mai lost some footing.

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