TVC of the Week: 17 July

  • TVC
  • July 17, 2012
  • Ben Fahy
TVC of the Week: 17 July

http://www.youtube.com/watch?v=qZv40rQONBw

Who's it for: McDonald's by DDB NZ and Revolver

Why we like it: It may not be the best guide to responsible parenting, but it's a nice slice of Australasian life and it shows how sport-loving kids–and their parents—might deal with the annoying hemispherical time differences to get their fill of the London Olympics.

http://www.youtube.com/watch?v=SN1Ftq1qCkU

Who's it for: Lawson's by Publicis Mojo and The Down Low Concept

Why we like it: Australia generally has it over New Zealand when it comes to making comedy. But oh how the tables have turned for this six-part 'viral' campaign.  

http://www.youtube.com/watch?v=-qJuYApNz10

Who's it for: Pak 'n' Save by DraftFCB 

Why we like it: A slight departure from the norm, with a soothing soundtrack, soaring birds and a stick figure with a Jason Voorhees mask on to celebrate Friday the 13th. 

http://www.youtube.com/watch?v=eDmQ70C2QPI

Who's it for: Auckland City Mission by Publicis Mojo and 8com

Why we like it: A fairly straightforward spot to show the benefits of 'spreading the warmth' with a donation. And it links to an interactive map that aims to find Auckland's most generous suburb. 

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Mindfood heads for home with latest brand extension

  • Media
  • July 7, 2015
  • Ben Fahy
Mindfood heads for home with latest brand extension

Magazine brands have long embraced the wagon wheel approach and interact with their audiences through a range of different mediums, whether it's print, online or events. And while there's no doubt print is declining in popularity in some segments, it is still working well in others and Mindfood has followed up its launch of its Style brand extension last year with a new one called Decor that's aimed at the big, growing but quite cluttered home and living market. PLUS: North & South's new murder 'mook'.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at 09 966-0998 to advertise in StopPress. Rates and specs are in the Stoppress media kit .