TVC of the Week: 17 July

  • TVC
  • July 17, 2012
  • Ben Fahy
TVC of the Week: 17 July

http://www.youtube.com/watch?v=qZv40rQONBw

Who's it for: McDonald's by DDB NZ and Revolver

Why we like it: It may not be the best guide to responsible parenting, but it's a nice slice of Australasian life and it shows how sport-loving kids–and their parents—might deal with the annoying hemispherical time differences to get their fill of the London Olympics.

http://www.youtube.com/watch?v=SN1Ftq1qCkU

Who's it for: Lawson's by Publicis Mojo and The Down Low Concept

Why we like it: Australia generally has it over New Zealand when it comes to making comedy. But oh how the tables have turned for this six-part 'viral' campaign.  

http://www.youtube.com/watch?v=-qJuYApNz10

Who's it for: Pak 'n' Save by DraftFCB 

Why we like it: A slight departure from the norm, with a soothing soundtrack, soaring birds and a stick figure with a Jason Voorhees mask on to celebrate Friday the 13th. 

http://www.youtube.com/watch?v=eDmQ70C2QPI

Who's it for: Auckland City Mission by Publicis Mojo and 8com

Why we like it: A fairly straightforward spot to show the benefits of 'spreading the warmth' with a donation. And it links to an interactive map that aims to find Auckland's most generous suburb. 

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Creative malleability: why Cleve Cameron left his role as an ECD to focus on music

  • Advertising
  • May 27, 2016
  • Holly Bagge
Creative malleability: why Cleve Cameron left his role as an ECD to focus on music
Credit: Glenn Chapman

I’m sure we’ve all had those day dreams, when we’re sitting in traffic on the way to our jobs (even when we like our jobs) of simply turning around, giving it all up and pursuing something else we love, our passion. Whether it be sailing, cooking, art, music, whatever. And in what is a bit of a rare story these days, that’s exactly what J. Walter Thompson’s former executive creative director Cleve Cameron has done. He left his cushy executive role to focus on releasing an album. We caught up with Cameron to find out where he’s at now with the release, what he plans to do for work and why sometimes you’ve just got to 'Do' it.

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