Why we like it: You'd be hard pressed to find someone who doesn't like turtles. And cute children are always popular in the world of advertising. Combine the two and you could almost confuse this for the Telecom of old. For our money, one of the year's best.
Why we like it: It's tough to follow up one of New Zealand advertising's most memorable characters, but DDB and Pink Batts have given it a good nudge to mark 50 years in New Zealand with a new take on the kids' game 'hot or cold'.
In most instances, losing an item is little more than a frustration, but it can be quite a major problem when the said item is a credit card. Usually, the relisation that a credit card is missing is followed by about 20 minutes of manic searching, 30 minutes of concern about where you were pick-pocketed and then the painful recognition that you'll have to cancel the card for security's sake. Then, once the card is cancelled, nothing is quite as annoying as finding the now useless piece of plastic lying in your wardrobe. And given that its app helps users avoid the panic, ASB has released a new spot that takes a quirky look at a more relaxed search for a lost card.