http://www.youtube.com/watch?v=puNCHTHseHYWho's it for: New World by Colenso BBDO/.99 and Curious
Why we like it: Like its three parents, this spot celebrating New World's support of sport hits the mark. And extra points for bravery for referencing the nervous sporting poo in a supermarket ad.
http://www.youtube.com/watch?v=h7k5rvpFlQUWho's it for: TAB by Sugar & Partners and Robber's Dog
Why we like it: Pitch-perfect manly banter from the two bickering, betting mates. And while the office falling apart at the end is a bit OTT, such pratfalls (more here) are probably in step with the TAB's target market.
http://www.youtube.com/watch?v=2o_Z6E8ZqkoWho's it for: The New Zealand Herald by DraftFCB and Assembly
Why we like it: A simple but effective way of showing the role newspapers have played—and continue to play—in keeping Kiwis informed. And for all the trainspotters out there, it also involves some impressive animation trickery.
http://www.youtube.com/watch?v=gbts44vcXgUWho's it for: Alzheimer's NZ by Doublefish and Lala Rolls.
Why we like it: Alzheimer's is a terrible affliction. And this moody spot dramatises how it can affect sufferers—and how they can be helped through early intervention.
http://www.youtube.com/watch?v=XAZkO7kfd4UWho's it for: Freeview by True and Flying Fish
Why we like it: Nothing like referencing the underarm incident and dressing in beige to catch Kiwi's attention.
http://www.youtube.com/watch?v=XX4k50sMplo Who's it for: Max by Y&R and Tony Drayton
Why we like it: We tend to agree with Bob Jones' take on fashion, but the in/out formula is what it's all about—and it looks purty.