New Zealanders voted with their remotes during Saturday's election night coverage, with viewers in key demographics choosing to watch TV3's 'Decision '11' programme over other televised election coverage.
For the first time in TV3's history, 3 News' election coverage was the first choice for 25-54 year olds, the target demographic for both TV3 and TV One.
Presented by John Campbell and Duncan Garner, the 3 News election special was watched by 23 percent more 25-54 year-olds than TV One.
TV3's coverage averaged a 9.0 rating and 27.5 percent share in the 25-54 demographic. In comparison, TV One's coverage averaged a 7.3 rating and a 22. 1 percent share.
TV3's election coverage was also first choice with younger viewers, dominating the 18-39 and 18-49 demographics.