It’s been a big month for the Kiwi comedy scene, with the International Comedy Festival running room 24 April to 18 May and Seven Days recently celebrating its 150th episode. And throughout this period, MediaWorks has gotten behind the talent on its various shows via a series of promotional pushes.
Central to TV3’s campaign are a collection of idents that have been released as part of the ‘Your home of comedy’ campaign that is currently running on the channel.
Each of the ten-second videos features a comedian—or comedic pair in the case of Jono and Ben—encroaching on the personal space of Kiwi families, couples and pets.
At the end of each ident, the logo of the International Comedy Festival appears on screen, prompting viewers to visit the event’s website for the further information.
In addition to promoting its talent on-screen and online, TV3 has also collaborated with the organisers of the International Comedy Festival to send a collection of local and international comedic talent across the country as part of the 2degrees Comedy Convoy, which will be headlined by Seven Days’ Paul Ego (see how you can win tickets to this below).
The entire campaign was conceptualised and executed in-house by the MediaWorks team and, although idents aren’t quite as glamorous as traditional advertising campaigns, this does indicate that the broadcaster has the capacity to produce campaigns without input from agencies or external production companies.
MediaWorks comms manager Rachel Lorimer says that this approach isn't new, and that broadcaster still uses agency expertise when needed.
"We have been producing a lot of TV3 and Four brand and programme work in-house for as long as I’ve been with the company (three years). We have a very talented in-house team, and we work with agencies like Special Group on a project basis where they add value," she says.
Competition: To win a double pass to the Comedy Convoy, tell us what the funniest job title is that you’ve ever come across.
Comedy Convoy dates and locations:
Tue 13 May – Nelson
Wed 14 May – Christchurch
Thu 15 May – Oamaru
Fri 16 May – Invercargill
Sat 17 May – Palmerston North
Tue 20 May – Auckland
Wed 21 May – Napier
Thu 22 May – Hamilton
Fri 23 May – Hamilton
Sat 24 May – New Plymouth
Sun 25 May – Tauranga
Credits for 'Your Home of comedy Campaign':
Head of Marketing & Publicity – Amanda Wilson
Creative Director – Ant Farac
Director – Kristina Simons
Producer – Rachel Wisbey
Stills Art Director – Teresa Wong
Photographer – Scott McAulay
DOP - Ryan Heron
Makeup/Wardrobe – Tracey Dalton
TV3 Brand Manager – Rebecca Saunders
Publicist – Jeane Mowatt
Assistant Brand Manager – Jay Patel
Sponsorship Manager – Will Seal
Marketing Assistant – Lily Kingston
Media Strategist – Noha Jadallah